Households in Cardiff over-spending by £21m on their energy bills this year


●       Part of the combined amount British households are over-spending unnecessarily on their energy bills, estimated at a staggering £3.4 Billion


●       Leading independent supplier calls for an end to variable tariffs to help the 70% of “Big Six” customers who are overpaying by an average of £235 per year in Britain


●       80% of consumers say more transparent bills with indication of best deals of all suppliers would help re-build trust and prompt more action


9th March 2015 – League tables released today by First Utility, the UK’s largest and fastest growing independent energy company, will reveal the combined amount British households are over-spending unnecessarily on their energy bills is an estimated £3.4 Billion, with the figure thought to be £21m in Cardiff.


The new figures are the first to detail how much is being over-spent in every British region, as well as all the counties (England only), cities and even some major towns


The figures support the call on the energy industry by First Utility to scrap variable tariffs and therefore help those customers who are over-paying for their energy.  Up to 70% of “Big Six” customers are currently on a standard variable tariff, and are overpaying by an average of £235 per year when compared to the cheapest fixed tariffs on the market.


This call follows on from the recent Issues Statement released by the Competitive Markets Authority (CMA) that also highlighted the number of ‘sticky’ customers inherited by the “Big Six” after privatisation of the energy industry.


First Utility is confident it has the backing of the British public after research it commissioned showed that 80% of bill payers would find it useful to have more information about cheaper tariffs from their existing supplier and those from others in the market.   Whilst 80% also said that more transparent bills and more information about the best tariffs available would increase their level of trust in energy companies.


First Utility’s call to scrap variable tariffs also has the support of Sarah Willingham, arguably the best known female money saving and consumer champion in the UK.


Sarah Willingham, consumer champion at, said: “It’s upsetting and shocking to see just how much money we are wasting in the UK by paying more than we need to for our energy.  Traditionally the energy companies have not done enough to help consumers get onto the best tariff and to save money. It’s great to see First Utility leading the way and challenging the way that things have been done for far too long. By making some of these changes ultimately people will save more money.”

Sarah agrees with the First Utility proposal that by re-thinking the way the industry works it can tackle this disengagement, and is therefore calling for:


1.      The scrapping of the standard variable tariff and replacing with an ‘out of contract tariff’ that better reflects near-term wholesale costs.

2.      Providing information to customers on this ‘out of contract’ tariff about cheapest tariffs on the entire market on a monthly basis.


Ian McCaig, CEO, First Utility said: “The UK energy industry has contrived to put itself in a situation where around two thirds of its customers are on the most expensive energy tariff the industry has to offer, namely the ‘standard variable tariff’. That simply can’t be right and is even more inexcusable in a climate where wholesale prices have been coming down.


“First Utility believes that the industry needs to change from within and do more to inform and support customers to help them make informed choices about the best tariff.

A big step would be to scrap the standard variable tariff and call it what it is – the ‘Out of Contract Tariff’ i.e. the tariff you’re left on when you’re not on one of the good ones!


“Just as importantly, every household should be told in writing every single month whether there’s a better, cheaper tariff for them anywhere across the entire industry (not just the company they’re with).These changes would undoubtedly make a very positive difference for every energy customer in the UK – surely the staggering sum of £3.4bn a year extra spent on standard variable tariffs would be better in UK households own bank accounts.”


Currently Ofgem’s regulations mean that that suppliers must include details of only their own cheapest tariff on all customer bills.  However, many customers, particularly those with the “Big Six”, only receive bills quarterly or half yearly to advise them of these. This aids the level of disengagement amongst the majority of energy customers and fails to tell the full story about possible savings.





Putting the proposals into practice

Scrapping the variable tariff

Scrapping the variable tariff would make a clear statement to consumers that the industry is serious about change. There always needs to be provision of a default tariff for those customers who choose not to take a fixed-price contract (as indeed there is within Ofgem’s current regulations). However, the existing approach penalises those who are disengaged and does little to proactively engage them.  First Utility wants to encourage the energy industry to take an alternative view of the default tariff to engage customers and encourage action. It has outlined a possible option: an ‘out of contract’ tariff that operates as a three month rolling fixed-price tariff with no exit fees. Each new fixed term would be communicated in the same way as a traditional fixed-contract expiry which is known to drive a higher level of engagement.


Market’s cheapest tariff communication

During the consultation for Ofgem’s Retail Market Review (RMR) reforms introduced in 2014, the concept of communicating the market’s cheapest tariff to customers on each bill was strongly considered.  There would need to be a mechanism for centralising the data and sharing it with all suppliers but First Utility doesn’t believe this should provide a significant barrier, especially given the potential benefits to customer engagement. Given the differential in price between the standard variable tariffs and the cheapest tariffs on the market, it is only through communicating the market’s cheapest tariffs that customers can be fully informed about the potential savings on offer.


First Utility’s commitment to transparency and fairness

First Utility has fewer than 15% of its customers on variable tariffs and actively communicates to them once a month to alert them to other tariffs available which may be better for them.  It also provides monthly bills to its customers, including details of its cheapest available tariff as part of its commitment to engaging customers, giving them information in an easy to understand way and helping them lower their energy bills.  It wants the rest of the industry to adopt a similar approach to transparency and engagement.