Alzheimer’s Society reveals Wales’ ultimate dream cupcake



Alzheimer’s Society launches the UK’s first ever Cupcake Day in association with woman&home on Thursday 16 June

Alzheimer’s Society staff members from Wales rolled up their sleeves and got baking this week to create Wales’ ultimate cupcake to raise funds to defeat dementia. The charity is calling on everyone in Wales to join in celebrating its first ever Cupcake Day on Thursday 16 June, in association with woman&home.

Alzheimer’s Society surveyed 2,000 people to find out what their ultimate dream cupcake would be – people could choose their flavour in three categories: cake, filling and topping. The top flavours voted for in Wales were chocolate base, more chocolate for the topping and cream for decoration. Nationally the top flavours voted for were chocolate, chocolate and more chocolate!

Rhodri Davies, Head of Fundraising for Alzheimer’s Society in Wales said; “We’re calling on cake-lovers from across Wales to get involved and join our cupcake crusade. Whether you want to hold a cupcake sale or simply indulge in a tasty treat, everything you do to support Cupcake Day on 16 June will help. 45,000 people in Wales have dementia. Whether you bake, sell or simply buy a cupcake, join the cupcake crusade to raise money and help us defeat dementia. Every cupcake counts.”

Everyone is encouraged to bake, sell or buy cupcakes at events up and down the country. From organising a sale at a school to hosting a get-together at the weekend, it’s easy to get involved. Every cupcake sold will help Alzheimer’s Society find a cure for dementia, fund vital services and campaign for the rights of people with dementia. £60 would pay for a dementia research-focused blood test, £20 would pay for someone to attend an Alzheimer’s Society Dementia Café for a month.

You can sign up at for a free Cupcake Kit and discover how to bring your own unique style to the table. Alzheimer’s Society is encouraging all bakers to share pictures of creations using #CupcakeDay on Twitter and Instagram.