Badger, Ratty, Mole and Toad strike out for a Wilder Future!




The Wildlife Trust of South and West Wales along with The Wildlife Trusts are delighted to join forces with some of the UK’s well know TV stars in a new Wildlife Trust film trailer.

Sir David Attenborough, Stephen Fry, Catherine Tate, Alison Steadman and Asim Chaudhry have backed a new campaign from The Wildlife Trusts that calls for nature’s recovery in Wales and the UK. The broadcaster and conservationist, and actors have starring roles in a new Wind in the Willows film trailer which brings to life the 21st century threats facing the much-loved characters from Kenneth Grahame’s children’s classic. The animated trailer calls on everyone to help bring our wildlife back before it’s too late, so that we can all enjoy a wilder future.

The film trailer shows how the lives of Badger, Ratty, Mole and Toad are disrupted by roads, river pollution and intensive agriculture – many habitats have been destroyed and others have been broken up. Toad hangs a picture of a Puffin entangled in plastic on the wall in Toad Hall. “Farewell old friend” he says.

Kenneth Grahame wrote Wind in the Willows just over a hundred years ago. Since then, many of the UK’s wild places and the plants and animals that depend on them have been lost. For example:

  • 95% decline in the number of Basking Shark in UK waters since 1950’s
  • 66% decline in the number of Barn Owls since the 1930’s
  • 70% decline in Toads since the 1990’s

Kenneth Grahame’s Ratty – the Water Vole – is the UK’s most rapidly declining mammal and has been lost from 94% of places where they were once prevalent, and their range is continuing to contract. Toad is also finding that times are very tough: he has lost nearly 70% of his own kind in the last 30 years alone – and much more than that in the last century.

These losses have led to the UK becoming one of the most nature-depleted countries in the world. Over the past ten years there have been numerous reports and studies documenting wildlife declines in the UK.


The main problems for wildlife are:

  • Habitat loss – mostly caused by intensive farming, inappropriate development and lack of strategic planning – with the few remaining wild places being broken up by roads.
  • Climate change – causing extreme weather events such as storms, droughts and floods which disrupt breeding patterns, threaten life cycles and create food shortages. Wildlife cannot always keep up with changes to the seasons.

Gina Gavigan, Marketing and Development Manager for The Wildlife Trust of South and West Wales says:

“Our natural world is struggling, in Wales; approximately 1 in 14 species are heading for extinction. Common Frogs have declined by 90% since the 1980’s and the last breeding pair of Curlew in Pembrokeshire can be found on Skomer Island, which is managed by The Wildlife Trust. As a nation we need to act now to put nature into recovery before its too late. The Wildlife Trusts campaign aims to inspire people to take action to secure a Wilder Future.”

The Wildlife Trusts hope their Wind in the Willows film trailer will inspire people to:

Ø  Contacting politicians – to call for strong environmental laws which help nature recover.

Ø  Walk in the pawprints of others – and imagine what wildlife needs to survive in your neighbourhood. Be inspired to take action for wildlife in your garden or local area, working with friends, neighbours – or by getting your local council involved – to create new homes for Toad, Ratty, Badger and friends.

Ø  Create a Wilder Future where you live – by checking out the latest events and volunteering opportunities with The Wildlife Trust of South and West Wales to discover what a Wilder Future could look like – and the part everyone can play in making it happen.

President Emeritus of The Wildlife Trusts, Sir David Attenborough says:

“It is desperately sad that so much of our country’s wildlife has been lost since Kenneth Grahame wrote his wonderful book The Wind in the Willows.  Of all the characters in the book it is hard to know whose descendants have suffered the most. Water Voles, Toads and Badger’s friends in the book, Hedgehogs, have all seen catastrophic declines.

“Ratty was a Water Vole and these animals can’t burrow into river banks covered with sheets of metal. Toads need ponds and wet areas to lay their eggs.  Hedgehogs must roam miles to feed at night but often hit barriers and struggle to find the messy piles of leaves they need for shelter. None of these creatures can cope with road traffic because they did not evolve to recognise a car as dangerous.

“We have damaged our rivers, built too many roads and lost too many ponds and meadows.  All of this has happened because our systems and laws that should be keeping nature healthy are failing, and we are losing touch with wildlife.  Everything is becoming disconnected.

“The Wildlife Trusts have worked tirelessly to slow wildlife’s decline and to save our remaining wild places.  Without The Wildlife Trusts our country would be the poorer.  But there is much more to be done.  This country of nature lovers needs to give its wildlife every chance to survive, thrive and expand its range.

“I am backing The Wildlife Trusts’ campaign to rally people to secure a ‘wilder future’ by restoring large areas of wildlife habitat, in city and country.  What we create may not look exactly like the countryside that Kenneth Grahame drew such inspiration from, but our wildlife won’t mind just so long as it has the places it needs to live and thrive.

“As a society we know how to put meanders back into straightened rivers and how to build bridges for wildlife. We know which wild places we should be protecting and expanding.  But we need ambitious new laws to ensure we do this, laws that ensure we map out nature’s recovery.

“Meanwhile we can all make a practical difference.  If you have a window sill or balcony you can put up bird feeders or plant pots of wildflowers.  If you have a garden it is easy to dig a small pond or make holes in your fence for hedgehogs to wander through. It is not too difficult to take up paving slabs to let plants grow to feed our bees.

“Together we can make the next chapter for wildlife a happier one. Join us to put nature into recovery.”