Bobbi Brown Cosmetics is proud to announce its fifth consecutive year of The Pretty Powerful Campaign for Women & Girls, launching on International Women’s Day, March 8th 2017 with the introduction of a new Pretty Powerful Pot Rouge. Available in a NEW shade, “Pretty Powerful III,” the Pretty Powerful Pot Rouge is a universally flattering shade of pink with the full RRP (less VAT) of all sales made in the UK being donated to charity.
Launched in March 2013, the campaign was targeted at promoting confidence in women through natural beauty. It has since evolved into a philanthropic project aimed at empowering women and girls through education. The Pretty Powerful Campaign for Women & Girls aims to help women of all ages “be who they are” by supporting educational or career training programs that provide them with crucial knowledge, skills and experience needed to overcome the inequities and disadvantages that far too many of them face each day.
“In 2017 we are accelerating our focus to increase the number of women we provide Pretty Powerful Confidence to so they are empowered to change their lives,” says Quita Davis, VP/GM Bobbi Brown Cosmetics UK & Ireland.
“The Pretty Powerful ethos is built into everything we do” says Hannah Martin, Bobbi Brown Senior PRO Artist, “It’s about how the makeup makes you feel. If you have low self-esteem and have never felt pretty before, having a makeup artist teach you how to enhance your natural features can totally change the way a woman feels about herself. And when a woman feels confident it can permeate every aspect of their life.”
For each Bobbi Brown Pretty Powerful Pot Rouge in “Pretty Powerful III” sold in the United Kingdom, the full RRP less VAT will be donated to Smart Works, a UK charity that gives high quality interview clothes, styling advice and interview training to out-of-work women on low incomes.
In 2016, the Smart Works team dressed over 2500 women for interviews, and more than one in two go on to get the job. A visit to Smart Works can change the bobbibrown1course of a woman’s life.
Kate Stephens, Chief Executive, Smart Works says “At Smart Works, we help women to feel confident, look fabulous, succeed at their job interview and start a new chapter of their life. We share the Bobbi Brown Cosmetics mission to empower women and help them be the best version of themselves – so crucial before a job interview. We work together to ensure that women leave Smart Works with the confidence, the self-belief and the practical tools they require to succeed. ”
Availability: The new Pretty Powerful Pot Rouge will be available for pre-sale at all Bobbi Brown Studios and online at from 6th March 2017.
RRP: £21.00