Bobbi Brown Cosmetics is proud to announce the third iteration of The Pretty Powerful Campaign for Women & Girls. Launched in March of 2013, the first iteration of the campaign was targeted at promoting confidence in women through natural beauty. It has since evolved into a philanthropic project aimed at empowering women and girls through education. The Pretty Powerful Campaign for Women & Girls aims to help women of all ages “be who they are” by supporting educational or career training programs that provide them with crucial knowledge, skills and experience needed to overcome the inequities and disadvantages that far too many of them face each day.
“Pretty Powerful is a campaign that focuses on confidence,” says Bobbi Brown, Founder & Chief Creative Officer of Bobbi Brown Cosmetics, “And nothing makes a woman or girl feel more confident than being educated and having the knowledge and skills to better her life, and the lives of her family and community members.”
On International Women’s Day, March 8th 2015, the campaign will re-introduce the Pretty Powerful Pot Rouge in the UK and Ireland.Pretty Powerful Pot Rouge will be available in a limited edition shade, “Pretty Powerful II,” a universally flattering shade of pink, featured in a sleek, flip-top compact with the campaign’s signature logo.
For each Bobbi Brown Pretty Powerful Pot Rouge in “Pretty Powerful II” sold in the United Kingdom, the full RRP less VAT will be donated to Smart Works, a UK charity that gives high quality interview clothes, styling advice and interview training to out-of-work women on low incomes. In 2014, the Smart Works team dressed over 1500 women for interviews, and more than one in two of them went on to get the job. A visit to Smart Works can change the course of a women’s life.
Kate Stephens, Chief Executive, Smart Works says “At Smart Works, we help women to feel confident, look fabulous, succeed at their job interview and move on with their life. We share the Bobbi Brown mission to empower women and allow them to believe in their own ability to succeed.”
Availability: The new limited edition Pretty Powerful Pot Rouge will be available at all Bobbi Brown Studios and online at bobbibrown.co.uk from 6th March 2015.
To support The Pretty Powerful Campaign for Women & Girls, you can:
- Purchase and encourage others to purchase, the Pretty Powerful Pot Rouge in ‘Pretty Powerful II’ at Bobbi Brown counters or online at www.BobbiBrown.co.uk
- Share information about the campaign on your social platforms using @BobbiBrown and @SmartWorksHQ handles and #PrettyPowerful, or simply retweet or repost information from the brand’s Facebook and Twitter accounts.