BAFTA winning filmmaker Heidi Greensmith is encouraging the public to shop

small on SmallBusiness Saturday, 6 December 2014.

American Express , founder of Small Business Saturday in the U.S. and

active supporter of the grassroots campaign in the UK, has commissioned

the trio to use their distinctive talents to shine the spotlight on the

nation’s small businesses.

Award winning filmmaker Heidi Greensmith has turned her camera onto three

independent shops including Cardiff fishmonger Fish at 85 to give small

businesses a share of the limelight in the lead up to the Christmas

shopping rush.


Greensmith’s film, called SATURDAY

<>, is released

today and shows a day-in-the-life of three small, independent shops

capturing the passion and commitment of the small business owners. The

film opens with Cardiff fishmonger Nick Bryant, 36, giving an insight into

his traceability ethos as he prepares to take in the catch of local

fishermen at 3 o’clock in the morning. The film also features clothes

shop FOUND in Bath and London bookshop The Society Club.

Heidi Greensmith comments: “Small businesses are an essential
part of the

local community, not only providing a personally selected offering for

their customers, but also as a place where local people can simply meet

up, catch up and feel looked after. In SATURDAY I set out to capture and

celebrate the unique role small businesses play in our lives and hope the

film inspires the public to shop small on Small Business Saturday.”

American Express research undertaken immediately after last year¹s

campaign found that 43 per cent of shoppers on the day chose specifically

to shop at local independently owned businesses because of Small Business

Saturday.  Those consumers spent an average of £33 per person on the day,

generating £468 million for small businesses across the UK.

Rafa Marquez, UK Managing Director, American Express said: “American

Express has a long history of working with small businesses and we

recognise the vital contribution they make to the UK economy. We are

therefore delighted to be collaborating with such passionate advocates

from the world of film, art and fashion to shine a spotlight on these

often unsung heroes of our high street.  Heidi’s film perfectly captures

the passion of independent businesses and the very special place they

command in our communities. Our hope is that with this film and the

support of Sir Peter Blake and Daisy Lowe, we will inspire even more

people to shop small this Small Business Saturday”.

SATURDAY the film can be watched at Sir Peter Blake’s

new artwork will be unveiled later this month and Lowe will be supporting

a small, independent shop on Small Business Saturday on 6 December.