Nationwide scavenger hunt launched to coincide with anniversary
Flight Centre UK, the leading independent travel experience company, is celebrating another milestone in the month of November– its 20th birthday. In tribute to the landmark occasion, the group will be launching #20YearsofTravel – a scavenger hunt, spanning 20 days, running from the 2nd until the 21st November 2015, at multiple Flight Centre stores across the country, giving participants a chance to win £500 in gift vouchers daily.
The digitally driven campaign will offer daily clues via Flight Centre’s dedicated 20 Years of Travel competition page and social media platforms, including Twitter (@FlightCentre_UK) and Facebook. The first contestant to arrive at the correct Flight Centre store each day and share a snap with the designated ‘Happy Birthday’ sign online – along with the #20YearsofTravel tag – will win the generous sum.
The momentous birthday coincides with a string of successes for the award-winning travel group, which has recently celebrated annual revenues in customer sales exceeding the billion-pound mark for the first time since its UK launch.
Alison Zacher, Retail Managing Director at Flight Centre UK, commented: “We couldn’t be happier to be celebrating our 20th birthday this year. As we continue to grow our store presence across the country, we wanted to do something that would give back to our loyal customers and the scavenger hunt is a perfect solution, spanning across multiple stores around the country.
“We’re delighted to be celebrating a Flight Centre milestone with our customers and I’m particularly looking forward to seeing everyone’s pictures. Good luck everyone!” Flight Centre’s product ranges now include: The Airfare Experts, offering point-to-point, multi-stop and round-the-world airfares, plus hotels and tours; Journeys – which specialises in tailor-made travel experiences across iconic destinations; and Escapes, a collection of beach and city getaways. The company’s standalone brands include: Flight Centre First and Business; Round the World Experts; Gapyear.com and Flight Centre Business Travel.