The EFL and Mind encourage people to have the conversations that matter by bringing Cardiff City’s iconic moment to life


The English Football League (EFL) and their charity partner, Mind, have launched an awareness campaign for World Mental Health Day 2019, Goals Worth Talking About.


Cardiff City are one of a number of EFL clubs across the country whose fans have voted for their side’s most iconic EFL moment; each of which is being immortalised as street art in their respective cities.


Bluebird’s fans were given three momentous occasions in their club’s EFL history to vote on via the club’s official twitter account, with Michael Chopra’s dramatic later winner against South Wales rivals Swansea City in 2010 getting the most fans votes.


Street artist Gabe Cuthbert recreated the famous moment on Millennium Walk, with the aim of highlighting how football is often a conversation starter, and the importance of talking when it comes to mental health support. Cardiff fans are encouraged to visit the artwork this week ahead of World Mental Health Day on 10th October.


Paul Farmer, Chief Executive of Mind, said, “We know that football and emotion go hand in hand. That’s why we’re delighted to be marking World Mental Health Day this year with Goals Worth Talking About, as part of our charity partnership with the EFL.


“Football has the power to bring about real change. We hope that by harnessing the passion and emotion fans have about their clubs’ most significant goal through these fantastic pieces of street art, we can encourage more people to start up conversations about their emotions and ultimately their mental health too.


“Together, Mind and the EFL hope that Goals Worth Talking About can be the inspiration to people to make their first step to getting support.”


Debbie Jevans, EFL Executive Chair, said, “The EFL is proud to be associated with Mind as our charity partner and we are pleased to be able to work together to highlight the challenges around mental health on World Mental Health Day.


“The power of football and the Club badge provides a platform like no other and through the Goals Worth Talking About campaign and the EFL’s wider partnership with Mind, we aim to continue to encourage conversations and improve the approach to mental health in both football and in the wider society.”


A Cardiff City Spokesperson said: “Cardiff City FC is fully supportive of the work and messaging of Mind UK and the EFL. As we approach mental health day this Thursday, we encourage all our supporters and those in our local communities to talk about their own mental health experiences and challenges. We hope that the mural in the city centre will serve as a reminder for those who need Mind UK that support is always there.”


To find out more about the campaign, please visit: www.efl.com/onyourside


For advice and support please visit: www.mind.org.uk