TK Maxx releases a stunning series of images to mark the milestone of raising over £30,000,000 for Cancer Research UK
Some of the UK’s favourite faces in fashion, music and film have teamed up with retailer, TK Maxx to launch this year’s Give Up Clothes for Good campaign, encouraging people to donate clothes to raise vital funds for Cancer Research UK Kids & Teens to help beat children’s cancers sooner. In the UK around 4,200 children and young people (aged 0 – 24) are diagnosed with cancer each year.
TK Maxx is the biggest corporate supporter of research into children’s cancers for Cancer Research UK and has raised more than £30 million for cancer research since 2004 through stock and cash donations.
As part of the UK’s longest running charity clothing collection Laura Whitmore, Daphne Selfe, Ore Oduba, Jim Chapman and Lisa Snowdon were photographed by world famous photographer, Jason Bell, a long-term supporter of the campaign who helped TK Maxx launch the Give Up Clothes for Good in 2004.
The clothes donated will be sold in Cancer Research UK shops with all the money raised going towards research into cancers affecting children and young people. Each bag could be worth up to £30* for Cancer Research UK Kids & Teens. Give Up Clothes for Good will help transform the items customers no longer need into funds for life-saving research into children’s cancers.
Louise Greenlees, President of TJX Europe said: “We are so very proud to be supporting Cancer Research UK Kids & Teens’ work to help beat children’s cancers. With the help of the incredible generosity of our employees and customers, we have collected over one million bags of donated clothing and raised over £30 million for the charity. Just incredible. We hope everyone will dig deep into their wardrobes this September to support Cancer Research UK Kids & Teens and Childhood Cancer Awareness Month and donate all their unwanted items again this year.”
Frances Milner, Executive Director of Philanthropy and Partnerships at Cancer Research UK added: “Thanks to campaigns like Give Up Clothes for Good, we’re able to carry out more research to help find new, better and kinder treatments for children and young people with cancer. Survival for children’s cancers has more than doubled in the UK in the last 40 years and Cancer Research UK’s work has been at the heart of this progress. We’d love to see as many people as possible getting involved and donating a bag of clothes in their local TK Maxx store, which will help us raise money to beat children’s cancers sooner.”
Give Up Clothes for Good launches in store from September 2017 to support Childhood Cancer Awareness month. Look out for the special clothing bins instore where customers can drop their bags all year round.
The campaign also provides an environmental benefit through the re-use and recycling of goods. In 2017, it was estimated that there are over 300,000 tonnes of clothing in household residual waste. The Give Up Clothes for Good campaign has resulted in the collection of over 1.1 million bags of clothing and household goods. This amounts to over 5,600 tonnes of unwanted items that have a second life and been diverted from landfill.
XXX is supporting TK Maxx’s Give Up Clothes For Good and encouraging people to donate a bag of clothes in stores to help raise money for Cancer Research UK Kids & Teens, and help beat children’s cancers sooner.
For more information visit https://www.tkmaxx.com/uk/en/give-up-clothes