Lisa Riley: “I will wear it pink for a future where everyone with breast cancer lives”


This October, actress and TV presenter Lisa Riley is encouraging the UK public to dig out their pink glad rags for Breast Cancer Now’s flagship fundraiser, wear it pink, which takes place on Friday 19 October.

Wear it pink, the UK’s biggest pink fundraiser which takes place during October’s Breast Cancer Awareness Month, calls on supporters to ditch their everyday colours and pull on some pink to raise money for Breast Cancer Now’s life-saving breast cancer research.

The fundraising event, back for its 17th year, encourages supporters to hold events in their communities, schools and workplaces on Friday 19 October and donate to Breast Cancer Now to help the charity achieve its aim that by 2050 everybody who develops cancer will live, and live well.

wear it pink started in 2002 and has so far raised over £31 million for Breast Cancer Now’s vital breast cancer research.

Lisa’s mum, Cath, was diagnosed with breast cancer in 2000 and died in 2012 after the disease spread to her pancreas and became incurable.

Lisa Riley said:

“I will be wearing pink this October for my beautiful mum who lost her life to breast cancer. I know the devastating effect this awful disease can have and I want to help raise vital funds for Breast Cancer Now’s research so that together, we can all help to achieve a future where everyone who develops breast cancer will live – and live well.

“Wear it pink is a fantastic event which gets friends, families and colleagues together in support of life-saving research. Please join me, whether it’s at home, school or work register to wear it pink this October in support of Breast Cancer Now.”

Lottie Barnden, Senior Fundraising Products Manager at Breast Cancer Now, said:

“Wear it pink is a brilliant opportunity for people across the UK to get together, wear pink and raise money for breast cancer research. It’s so easy to get involved – you can hold a pink cake sale, do a pink non-uniform day in the office or have a pink party at home with your friends.

“This year alone around 55,000 women will be diagnosed with breast cancer, and around 11,500 women and 80 men will lose their lives to the disease. This is why we are urging everyone to get involved in wear it pink this Friday 19 October – to raise vital funds for research so we can stop breast cancer in its tracks.”

To take part in wear it pink this October, please visit for further details, fundraising ideas and how to register for your free fundraising pack.