Following its hugely successful ‘Rather Go Naked Than Wear Fur’ campaign showing millions the cruel truth behind fur, PETA, the world’s largest animal rights organisation is today partnering with FightMe to launch its latest initiative on the war against fur.
- Well known for its bold campaigns, the charity has enlisted the help of the world’s first challenge-based app, FightMe, to launch a thought-provoking video challenge calling for people to make a stand and spread its anti-fur message.
- The first-of-its-kind online video protest will be kick-started by hard-core vegan and well known free-runner, Tim Shieff, who is seen plunging himself into a freezing cold reservoir, demonstrating the lengths he’s willing to go to for animal rights.
- Participants will then be tasked with uploading a video of themselves showing what they’d rather wear, or do, than adorn fur.
- The app’s social integration with Facebook and Twitter also means that anyone anywhere can join the challenge and nominate others into the protest directly.
FightMe encourages creative and passionate individuals to start a movement and join a cause, and the PETA partnership is the perfect platform to demonstrate its functionality.
Some of our top PETA challenges so far include:
‘I’d rather go naked than wear fur’
‘I’d rather hang upside down and drink hot sauce than wear fur’
‘I’d rather dress as a woman than wear fur’