• ODEON uncovers and rewards the nation’s unspoken heroes, following its nationwide Calling All Heroes search
  • Sasha Robbins from Pontypridd has been named South Wales’ local hero for her contribution to the local community
  • ODEON launched the search to coincide with its epic Calling All Heroes season of superhero blockbusters – from Solo: A Star Wars Story to the upcoming Jurassic World: Fallen Kingdom


ODEON – Europe’s largest cinema group – has been calling all heroes nationwide in a search to uncover the real-life superheroes who go the extra mile, wake up to put a smile on the face of others or carry out heroic acts every single day in their local communities.


The search has now come to a close with Pontypridd local Sasha Robbins, crowned as South Wales’ local hero.


Sasha, a Contact Officer for The Adult Learning Disabilities Team of Cardiff Council Social Services and avid cosplayer from Pontypridd was applauded for her endless work towards improving equality and diversity in Wales, while living with Cerebral Palsy herself. Sasha was nominated by her partner, Wayne Jones, who praised her constant mission to help and inspire others.


To celebrate her heroic status, ODEON put on a private screening of the superhero epic, Avengers: Infinity War, for Sasha and her friends and family to enjoy at her local cinema, ODEON Cardiff. She was also rewarded with an ODEON Limitless membership, to see unlimited films throughout the year, free with ODEON.


James Mapley, Deputy Manager of ODEON Cardiff, said: “We’re used to seeing superheroes grace our screens at ODEON Cardiff, but it was a real pleasure to welcome local hero, Sasha, through our doors to celebrate her super-heroic work in the local community. Heroes come in so many shapes and sizes and from all walks of life, which was clear from all of the incredible and inspiring entries we received as part of this search.”


Sasha Robbins, South Wales’ local hero, commented: “I was so excited to find out I had been nominated, let alone be named local hero and rewarded with a private screening at ODEON. There are so many heroes out there, people I work with every day – it’s so humbling to be considered amongst them. It hasn’t been the easiest ride but this was such a nice surprise! I’m a big film and superhero fan so it was certainly an amazing day.”


Heroic gestures come in different shapes and sizes, as ODEON research reveals 41% consider something as simple as saying “please” and “thank you” as heroic, as well as helping somebody cross the road (38%), or making someone a good cup of tea (13%) in a time of need – while over half (51%) say that simply asking someone if they’re alright is worthy of hero status.


The research also found that being supportive (65%), caring (56%) and honest (54%) are the most heroic traits of all to the British public.


To book tickets for some of the biggest blockbusters heading to cinema screens over the next few months – from Avengers: Infinity War and Deadpool 2, to Solo: A Star Wars Story and Ocean’s 8 – visit ODEON’s Calling All Heroes page: http://www.odeon.co.uk/calling-all-heroes/