Residents connected to the web


Residents in Cardiff spend nine hours each day connected to the web

  • Residents would give up chocolate, alcohol and sex before broadband connection
  • Average resident has three web-connected devices

According to a survey of 500 consumers in Cardiff, the average resident is spending nine hours of each day online. Hyperoptic, the UK’s leading Fibre-to-the-Premises (FTTP) broadband provider, commissioned the research to get insight into local web habits.

Such is Cardiff’s love for connectivity that residents confess they would rather sacrifice chocolate (42%), alcohol (26%) and sex (24%) for a week, before their broadband connection (8%).

The average Cardiff resident has three devices connected to the Internet, including but not limited too: phones, computers, TV, game consoles, music players, alarms, thermostats and lighting systems.

As Cardiff become increasingly web savvy, the amount of content they are streaming on their televisions is also rising.  43% of Cardiff residents choose to download HD TV, 23% stream HD TV. Of those that do stream, they claim buffering can happen seven times at an hour at peak times – no wonder that 53% of residents download video just do it to ensure a buffer-free quality experience.

Tim Huxtable, National Team Manager, Hyperoptic, comments: “Britain is renowned across the world as being a nation of fast adopters and Internet enthusiasts. Connectivity plays a key role in how we work, shop and relax. UK residents are doubling their broadband data usage year-on-year, and having a fast, reliable service is at the heart of improving our quality of life as we increasingly spend more time online.”

About Hyperoptic

Hyperoptic is the UK’s leading Fibre-to-the-Premises (FTTP) provider, pioneering the UK fibre gold standard: the country’s fastest, most consistent and reliable Internet service. Its fast, symmetrical gigabit services are over 135 times faster than traditional ASDL services. Services are delivered via Hyperoptic’s own dedicated fibre network, which means that customers can always connect to the Internet at the speeds advertised.

Hyperoptic works with property owners, developers and professionals, designing and installing dedicated fibre infrastructure to new buildings, and retrofitting improvements to existing developments. Its award-winning services are currently available to consumers and businesses across 12 cities and towns across the UK. It aims to have its hyper-fast service available to over half a million homes by 2018.

Founded in 2011, the company was named ‘Best Superfast Broadband’ provider and “Best Use of Digital’ at the 2014 Internet Service Providers’ Association Awards and “Most Innovative Provider 2013” by Broadband Genie.