Swansea Bay is gearing itself up for another fantastic summer of sport with a line-up of exciting events over the next few weeks. Swansea Bay, Mumbles, and Gower, with their extensive coastline and beaches, offer a setting for competitors, supporters, friends, and family to gather during the season’s favourable weather.
Love Trails Festival: 10th – 13th July
Join a global gathering of thousands for an epic four-day celebration of movement, music and outdoor adventure on the wild coast of South Wales. Spend your days running, hiking and exploring with breathtaking views of the Gower Peninsula, then dance the night away with DJ hosts and curated live music sets. Get stuck into inspiring talks, panel discussions and workshops from athletes, adventurers, scientists and experts all weekend, with brand sponsors including the likes of Garmin, Solomon and Tenzing. Join the 2026 waitlist here, with tickets dropping 15th July – be quick, you don’t want to miss it!
LIVE MUSIC & DJS: Jersey – Viral French dance duo known for their electrifying sets – Ibibio Sound Machine – Afro-funk party starters fronted by Eno Williams – Hak Baker, Duskus, The Nextmen, Dr Meaker, Charlie Dark MBE, Auntie Flo, Natty Lou, SHEE, and more
INSPIRATIONAL SPEAKERS & ATHLETES: Russ Cook (“Hardest Geezer”) – First person to run the length of Africa – Deo Kato – Ran from Cape Town to London in 516 days – Elsey Whyman-Davies – NHS doctor and record-setting mountain runner – New for 2025: Lily Canter & Emma Wilson, authors of Ultra Women – Kris King, founder of Beyond the Ultimate – Plus: Harriet Wright, Jennifer Mannion, Josh Lynott, and more
RUNNING EXPERIENCES & ACTIVITIES: Morning & evening trail runs exploring the Gower Peninsula – Run to Sea Swim with Reebok Swim – Beer Mile Relay Championships – the festival favourite returns – Night Run with Silva – headtorches on, adventure mode activated – Merrell x Tempo LDN Run to DJ set – Midnight Runners Party Run – good vibes, glowing lights – Guided runs, wild swims, silent disco runs, movement workshops – Yoga sessions, beach recovery zones, and mindfulness moments
COMMUNITY & CULTURE: Partner activations from Garmin and leading outdoor brands – On-site energy from run crews including Athene Club, Grove Lane, and more – Campfire storytelling, pop-up talks, food trucks, craft beer, and coastal sunrises – A buzzing festival village alive with crews, connection and culture
https://www.lovetrailsfestival.co.uk/.
IRONMAN 70.3 Swansea: 13th July
Athletes and spectators can expect a fantastic route in a race destination offering scenic beauty with the historic SA1 dockside, the charming coastal village of Mumbles and the beautiful Gower Peninsula, a National Landscape and the first in the UK to be designated as an Area of Outstanding Natural Beauty.
This year is a special year for IRONMAN 70.3 in Swansea as it has been designated the first IRONMAN Pro Series Race to take place in the UK. Athletes participating in IRONMAN 70.3 Swansea will take on a 1.2-mile (1.9km) swim at the Prince of Wales Dock before cycling a 56-mile (90km) bike course, then taking on a 13.1-mile (21.1km) two loop run course. The spectator guide can be found here. IRONMAN 70.3 will return to Swansea on 12th July 2026.
Gower Peninsula Ultra Challenge: 19th – 20th July
A new Ultra Challenge for 2025, set in the stunning Gower Peninsula –famous for its golden beaches, limestone cliffs, wild moors, ridges, and woodlands. With 75km, 50km, Marathon, 25km, and 10K challenge options, as well as a bar & entertainment at basecamp – this event will be one of the highlights of the season! Tickets starting at £39 here.
Admiral Swansea Bay 10k: 14th September
The 44th Admiral Swansea Bay 10k will take place on 14th September 2025, bringing together thousands of running enthusiasts and elite athletes who will race along the majestic sweep of the Swansea Bay coastline, on a fast and scenic course which is perfect for first-timers or trying to beat your personal best. Ready to run? Sign up for the Admiral Swansea Bay 10k before entries close on the 31st of August.
