UK’s average hotel room rate increased 4% in 2015 compared to 2014 London is the main attraction, although its hotel room average saw a slight decrease in 2015 (-1%) 32 of the top 40 most popular destinations recorded more affordable averages of £100 or less a night with Blackpool being the best value for money in the UK with an average price of £64 The UK’s average hotel room rate paid increased by 4% in 2015, boosted by major international…