As Britain gears up to celebrate the 100th anniversary of Roald Dahl’s birth and in the run-up to the launch of the film adaption of The BFG, VisitBritain is showcasing to the world what makes Britain a GIANT – and family-friendly – tourism destination. The national tourism organisation is today (Monday 20 June) launching an international ‘Where Giant Dreams come to Life‘ film tourism campaign in its first-ever collaboration with Disney, producer of The BFG. The film, directed by Steven Spielberg…

Records have been set in 2015 for inbound visits with strong growth from Britain’s major inbound markets including the US and Europe and double digit growth from newer markets China and the United Arab Emirates (UAE). The latest figures from the Office for National Statistics show stellar growth from China with visits up 46 per cent on 2014 to 270,000, and spend up 18% to £586 million, moving China into the UK’s top 10 most valuable inbound markets. Visits from…