09/02/2018

The world’s first vodka designed to be mixed with water is set to launch in the UK via spirits wholesaler Interbev. Spanish brand Vita hopes to attract health and lifestyle-conscious drinkers – particularly millennials – keen to enjoy alcohol without the sugar, gluten and additives prevalent in soft-drink mixers. As the world becomes increasingly aware of the negative health impacts of sugar, with Governments and health campaigners putting pressure on brands to reduce the sugar content of their products, consumers…