Tesco store in Cardiff to launch Dance Beats fundraiser in aid of three leading UK health charities.


Local colleagues at Tesco in Cardiff will be inviting customers to don their dancing shoes and show off their moves as part of a UK-wide fundraiser on 18th, 19th and 20th of July for the supermarket’s three national health charity partners – Cancer Research UK, the British Heart Foundation and Diabetes UK.

Visitors to the store will be treated to some epic dance performances or they can show everyone their own moves on a specially created dance floor, providing plenty of selfie opportunities! Customers will also be able to join Tesco colleagues and charity representatives in learning the ‘Pump and Slide’ a specially created dance routine put together by Oti Mabuse, star of Strictly Come Dancing and The Greatest Dancer. It’s all aimed to raise money for some great causes and have some fun.

The Tesco Cardiff Extra event forms part of three days of epic dance marathon fundraising events in thousands of Tesco stores across the country on the 18th, 19th and 20th of July.

The fundraiser will culminate in an epic 30-hour world record attempt where thousands of Tesco colleagues and members of the public will come together to attempt the GUINNESS WORLD RECORDS® for the world’s Longest dance marathon relay at Wembley stadium

With cancer, heart and circulatory diseases and diabetes accounting for more than half of all deaths in the UK*, Tesco has launched Dance Beats to support the life-changing work of its three national health charity partners It follows last year’s announcement of a five-year partnership between Tesco and the three charities – Little Helps for Healthier Living.

Tesco and the UK’s three biggest health charities are calling on the public to get behind Dance Beats in one of four ways:

  • SUPPORT YOUR LOCAL STORE: Head down to your local Tesco Cardiff Extra store to support their Dance Beats event, as well as taking part in fundraising events on 18th,19th and 20th July
  • SHOW US YOUR MOVES: Check out Tesco social channels and have a go at performing one of the signature Dance Beats moves. For every dance move you upload Tesco will donate £10 to the Dance Beats campaign up to a maximum of £100,000
  • CREATE YOUR OWN EVENT: Download the Dance Beats fundraising guide and create your own community dance event

To find out more information, and download the Dance Beats fundraising guide visit www.Tesco.com/DanceBeats

And for those who can’t make it to the store can show support by texting DANCE to 70507 to give £5[1]

Dave Lewis, Tesco CEO, said:

“Cancer, heart and circulatory diseases and diabetes touch almost every family in the UK, which is why in our centenary year we’re launching Dance Beats to support the important work of our three health charity partners. Our colleagues and customers continuously go to amazing lengths to raise millions for charity and we hope Dance Beats will be a great way to fundraise and have some fun through dancing.”


Oti Mabuse, star of Strictly Come Dancing and The Greatest Dancer, said:

“Being part of the Dance Beats campaign gives me an opportunity to not only support three wonderful charities but also share my love for dance and the health benefits a good dance session can provide.”

Oti Mabuse is joined in the Dance Beats Super Group by fellow professional dancer and TV personality Kimberly Wyatt, pop star Aston Merrygold, former The Saturdays singer Una Healy, and The Greatest Dancer finalists Harry Smallman and Eleiyah Navis. The group also includes Tesco colleagues as well as inspiring representatives from Cancer Research UK, the British Heart Foundation and Diabetes UK.

Michelle Mitchell, Cancer Research UK CEO, Simon Gillespie, British Heart Foundation CEO, and Chris Askew, Diabetes UK CEO, jointly commented: “It’s so exciting to be part of Dance Beats, Tesco’s new fundraising campaign. Collectively, Dance Beats will support the vital work of the British Heart Foundation, Cancer Research UK and Diabetes UK. Money raised from the events will help fund pioneering research to improve the lives of those affected by heart and circulatory diseases, cancer and diabetes.”

[1] You will be charged £5, plus one message at your standard network rate (age 16+, UK mobiles only). All monies raised for the Tesco Health Charity Partnership will be split equally amongst Cancer Research UK, British Heart Foundation and Diabetes UK. Closes 08/08/19.  If you wish to discuss this mobile payment call 02032827863.