- With cancer, heart and circulatory diseases and diabetes accounting for more than half of all deaths in the UK*, Tesco has launched Dance Beats to support the life-changing work of its three national health charity partners – Cancer Research UK, the British Heart Foundation and Diabetes UK
- This July, Dance Beats will bring the nation together to have fun, show off their moves and raise millions of pounds to tackle the UK’s biggest health challenges
- Dance Beats will culminate in an epic 30-hour world record attempt where over 6000 Tesco colleagues and members of the public will come together to break the GUINNESS WORLD RECORDS® for the world’s Longest dance marathon relay at Wembley stadium
Tesco is set to launch Dance Beats, its national fundraising campaign, in Cardiff to support the life-changing work of its three national health charity partners; Cancer Research UK, the British Heart Foundation and Diabetes UK It follows last year’s announcement of a five-year partnership between Tesco and the three charities – Little Helps for Healthier Living.
Tesco will officially launch the event at Tesco Culverhouse Cross at 11.30am on 5th July. The hour long event will see the flash-mob At Your Beat dancers mingle with customers, before donning their dancing shoes and kicking off a stellar dance performance in-store.
The Cardiff event forms part of Tesco’s major new fundraiser which will run for three days of epic dance marathon fundraising events in thousands of Tesco stores across the country on the 18th, 19th and 20th of July.
Dance Beats will then conclude with an ambitious GUINNESS WORLD RECORDS® attempt at Wembley stadium on the 19th and 20th of July where thousands of Tesco colleagues and members of the public will come together to complete a 30-hour dance marathon relay.
Tesco and the UK’s three biggest health charities are calling on the public to get behind Dance Beats in one of four ways:
- SUPPORT YOUR LOCAL STORE: Head down to your local Tesco Extra store at Culverhouse Cross on 5th July to support the Dance Beats event, as well as taking part in fundraising events on 18th,19th and 20th July
- JOIN US AT WEMBLEY: Apply for tickets to participate in the GUINNESS WORLD RECORDS® attempt at Wembley stadium on 19th and 20th July
- SHOW US YOUR MOVES: Check out Tesco social channels from the end of June and have a go at performing one of the signature Dance Beats moves. For every dance move you upload Tesco will donate £10 to the Dance Beats campaign up to a maximum of £100,000
- CREATE YOUR OWN EVENT: Download the Dance Beats fundraising guide and create your own community dance event
To find out more information, apply for tickets to the world record attempt and download the Dance Beats fundraising guide visit www.Tesco.com/DanceBeats
Tesco Culverhouse Cross’ Manager, Clive Spencer comments:
“We’re really excited to welcome the At Your Beat dancers into our Cardiff store in a bid to raise money for some really great causes. The Dance Beats event promises to be a fantastic day and we can’t wait to learn some moves from the supergroup!”
Dave Lewis, Tesco CEO, said:
“Cancer, heart and circulatory diseases and diabetes touch almost every family in the UK, which is why in our centenary year we’re launching Dance Beats to support the important work of our three health charity partners. Our colleagues and customers continuously go to amazing lengths to raise millions for charity and we hope Dance Beats will be a great way to fundraise and have some fun through dancing.”
Oti Mabuse, star of Strictly Come Dancing and The Greatest Dancer, said:
“Being part of the Dance Beats campaign gives me an opportunity to not only support three wonderful charities but also share my love for dance and the health benefits a good dance session can provide.”
Oti Mabuse is joined in the Dance Beats Super Group by fellow professional dancer and TV personality Kimberly Wyatt, pop star Aston Merrygold, former The Saturdays singer Una Healy, and The Greatest Dancer finalists Harry Smallman and Eleiyah Navis. The group also includes Tesco colleagues as well as inspiring representatives from Cancer Research UK, the British Heart Foundation and Diabetes UK.
Michelle Mitchell, Cancer Research UK CEO, Simon Gillespie, British Heart Foundation CEO, and Chris Askew, Diabetes UK CEO, jointly commented: “It’s so exciting to be part of Dance Beats, Tesco’s new fundraising campaign. Collectively, Dance Beats will support the vital work of the British Heart Foundation, Cancer Research UK and Diabetes UK. Money raised from the events will help fund pioneering research to improve the lives of those affected by heart and circulatory diseases, cancer and diabetes.”