Mills & Boon, the UK’s leading publisher of romantic fiction, will partner with The Reading Agency this summer, working with Brecon & Caerphilly Libraries plus a number of libraries across the UK to help readers to fall in love at their library.
The #LoveAtTheLibrary campaign aims to remind adults of the joys of reading and inspire them to visit their local library and rekindle their love affair with books.
Running from June 1st until July 31st, participating libraries will create eye-catching Mills & Boon displays, with the most creative winning books and other prizes. Libraries will share their displays on social media using the hashtag #LoveAtTheLibrary, and many will host exclusive reading and author events. More than 80 libraries across the UK are taking part in the initiative, and are poised for a summer of love!
The campaign promises ‘romance for every reader’, and features books from four of Mills & Boon’s most popular romance genres. Whether readers are looking for glamourous love stories set in exotic locations, pulse-pounding medical romances, want to be whisked away to times gone by, or long to experience the emotion and elation of falling in love, the perfect Mills & Boon book is waiting to be discovered at their local library. The campaign also includes the 100th Mills & Boon romance, Bought for the Greek’s Revenge, from bestselling Northern Irish author, Lynne Graham. Lynne has sold over 35 million books, making her one of the most successful Mills & Boon authors in the publisher’s history.
Lisa Milton, Executive Publisher at Mills & Boon says: “I’m really excited to work with The Reading Agency and local libraries to renew people’s love of reading. At Mills & Boon we want to reinforce the message that it’s never too late to get back into reading. Whether you are a life-long Mills & Boon fan or are about to fall in love with the books for the very first time, the #LoveAtTheLibrary campaign brings a huge element of fun to encourage us to head to our local libraries and borrow more books.”
Programme co-ordinator at The Reading Agency, Katy Mendham comments further: “We’re thrilled to be working with Mills & Boon through our Reading Partners programme to broker reading initiatives like these and equip libraries with high quality materials to engage more people in reading. I look forward to seeing all the creative displays in libraries this summer!”
Nick Poole, CEO of the Chartered Institute of Library and information professionals further elaborates on the initiative: “Libraries are the heart of so many communities and provide people of all ages with inspiration, entertainment, new experiences and skills. As Chief Executive of CILIP I see the importance of working together to promote our fantastic libraries. It is great to see a well-known, household name such as Mills & Boon, encouraging the community to get into their local library and really take advantage of what’s on offer. I look forward to seeing the amazing displays our librarians create, and the successes of this great initiative.”
