16/05/2019

Underwear brand Box & Scandal marked Mental Health Awareness Week (MHAW) by staging a protest show at Manchester Fashion Week, using semi-naked, male models representing the ‘every day man’ to promote body positivity – their core value and the theme of this year’s MHAW. The show, which featured models holding placards with slogans including ‘Balls to Perfection’, ‘Make Love Handles Not War’ and ‘Body Shaming is Pants’, was designed to bring attention to the fact that the portrayal of male…