22/04/2015

Following its hugely successful ‘Rather Go Naked Than Wear Fur’ campaign showing millions the cruel truth behind fur, PETA, the world’s largest animal rights organisation is today partnering with FightMe to launch its latest initiative on the war against fur. Well known for its bold campaigns, the charity has enlisted the help of the world’s first challenge-based app, FightMe, to launch a thought-provoking video challenge calling for people to make a stand and spread its anti-fur message. The first-of-its-kind online video protest…