21/12/2018

A high-profile new campaign aimed at inspiring people about the role of lean red meat in a healthy diet has been launched today by Great Britain’s three red meat organisations. The campaign from the joint-funded programme by the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru (HCC) – Meat Promotion Wales and Quality Meat Scotland (QMS), has launched across England, Wales and Scotland this week. The collective initiative also aims to counter misinformation on the role of red meat…